Helping foodpreneurs grow their brands and boost sales
Our goal is brand awareness and drive sales.
Meet Lori
Lori knows what it is like to own a specialty food business and the struggle is real. Over the course of 18 years she had been there/done that while growing her brand and business. Growth was not a straight line but it lead to a successful exit in 2020.
She built and grew a national e-commerce brand of specialty baked goods on a shoe string budget.
Lori was shipping cakes nationally before e-commerce was even a thing!
She got her big break when Oprah selected Lori's Key Lime Cake as one of her "Favorite Things" in 2004. This was at the peak of Oprah's popularity and the cake was just one of 21 items selected (and the only food item) for her show. This exposure put her business on the map! Next came a CNBC prime-time special "The Oprah Effect", with a segment dedicated to Lori and her bakery. This show ran on repeat for a year and a half including on airplanes (remember the days when they showed one movie/show for everyone to watch?).
Her products were then featured on other national television shows ( Good Morning America and a few Food Network Shows) and magazines (The "O" List multiple times, InStyle and Real). See images below.
The brand strategy and brand positioning, as per Lori, was for We Take The Cake to be considered the Tiffany & Co. of cakes. Based on that premium perception the baked goods must be sold and associated with only high-end retailers such as Whole Foods, Williams Sonoma, Goldbelly, Neiman Marcus and QVC.
Not only did Lori not know anything about running a food business when she started, she wasn't even a baker. In fact, she never baked a cake in the 18 years of owning a specialty baked goods company. She definitely made a lot of mistakes along the way but now she can prevent you from making the same costly mistakes. One of the things she learned is the key to standing out is blending creativity with strategic insight to position brands effectively in the competitive market landscape. Let's think outside the box!
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Expertise
Lori has over 20 years of experience and retail connections in the specialty food industry. Her expertise includes brand development, brand strategy, product development, packaging design, business development, public relations, marketing and sourcing products for retail buyers.